HP Inc. Acquires Choose Packaging

HP Inc. has acquired Choose Packaging, a packaging development company and inventor of the only commercially available zero-plastic paper bottle in the world, the company says. The acquisition supports HP’s strategy to disrupt strategic vertical markets and drive environmental sustainability.

Choose’s technology provides an alternative to plastic bottles and can hold a variety of liquid products. Its paper-based bottles are made with naturally occurring and nontoxic materials and pave the way for a new standard for bottling solutions globally, the company says.

“This acquisition is a great example of how we continue to strengthen our capabilities in attractive verticals like sustainable packaging while also driving progress against HP’s broader sustainability goals,” says Savi Baveja, HP chief strategy and incubation officer. “Choose has built a truly differentiated technology and we are excited to welcome this talented team to the HP family.”

HP says it is well positioned to disrupt the $10 billion fiber-based sustainable packaging market. HP’s first step in transforming this industry was the introduction of its 3D printing-enabled molded fiber tooling solution designed to bring customizable, fiber-based products to market faster and more affordably.

With the integration of Choose into its personalization and 3D printing business, HP says it will focus on scaling its technology and customer footprint to expand the addressable market. There are more than 150 million tons of single-use plastics produced each year and HP intends to disrupt this market with fiber-based, 100% plastic-free packaging.

“As a plastic-free packaging development company, we’ve successfully created technology that can provide a viable alternative to plastic bottles to help eliminate single-use PET packaging,” says James Longcroft, Choose Packaging founder and managing director. “HP’s world-class capabilities and expertise can help scale our impact at a global level. We are thrilled to join the HP team and couldn’t have chosen a better match in terms of our shared goals for business, technology, sustainability and a values-oriented culture.”