Additive Industries Hires Former Prodways Executive

Additive Industries is expanding its team to accelerate global sales of its industrial metal additive manufacturing equipment. After the recent opening of its California Process & Application Development Center in North America, Additive Industries has announced another important step in its global expansion strategy. Complementary to its direct sales in key markets, Additive Industries will build a network of agents to accelerate the implementation of the integrated metal additive manufacturing systems in demanding industries like aerospace, automotive, high tech and medical devices.

To attract and support leading agents in industrial capital investment goods, Additive Industries has hired Bart Leferink, a seasoned 3D-printing executive, to gain global coverage through channel partners, initially focusing in Europe and North America, followed by Asia in 2018. Prior to joining Additive Industries, Leferink was channel director at Prodways and has more than 25 years of experience in sales and marketing, specifically in setting up new business channels. “I’ve spent most of my career driving the go-to market of high-quality systems and solutions in professional markets,” Leferink says. “I am very excited to join the fast-growing team of Additive Industries and contribute to expansion of the global installed base of its MetalFab1 industrial additive manufacturing systems.”