HP Collaborates with Superfeet, New Balance on 3D Printed Insoles

HP has unveiled a collaboration with Superfeet and New Balance to produce individually customized 3D-printed insoles for consumers. The collaboration, according to the companies, demonstrates continued momentum in HP’s digital transformation of the footwear industry through the application of personalized biometric data for the customized design and 3D printing of personalized insoles.

HP and Superfeet are working together with New Balance, and others including Steitz Secura, to accelerate the mass-personalization of footwear, using Fitstation by HP and HP Multi Jet Fusion technology. The ability to securely apply personalized biometric data from FitStation and to optimize designs, workflows and factory production with Multi Jet Fusion is enabling companies to manufacture on demand precise and cost-effective footwear.

“Together with partners like Superfeet we are helping the world’s leading footwear companies take full advantage of digital manufacturing, create innovative designs, improve workflows and deliver individualized products,” says Philipp Jung, general manager and global head of Vertical Industries & End-to-End Applications, 3D Printing & Digital Manufacturing, HP Inc.

“Once again, we are working closely with HP to help drive the footwear industry forward,” says John Rauvola, CEO and president of Superfeet Inc. “We share a vision to not only disrupt an industry, but to have a positive impact on people’s lives. HP innovation is critical to our ability to provide one-of-a-kind comfort and support for people around the world.”