BOFA Rebrands as Donaldson BOFA

BOFA, a portable industrial fume and dust extraction specialist, has changed its global brand name to Donaldson BOFA to reflect its closer alignment with its parent company, Donaldson.

The rebranding is designed to accentuate the company’s technical expertise, scientific resources and investment supporting the business’s expansion in the global market. The company says this growth is enabled in part by Donaldson’s worldwide footprint, and evidenced by recent successes in Japan, Korea, Southeast Asia and India.

“It was BOFA’s world leadership in industrial fume and dust filtration that first attracted Donaldson to invest in our business in 2018,” says Tony Lockwood, Donaldson BOFA managing director. “There was already strong synergy in terms of technology, but now we’re seeing growing market traction as a result of ever-closer integration of business processes, administration and marketing coordination.

“Specifically, the scientific and research facilities now at our disposal — coupled with Donaldson’s global reach — are driving competitive advantage in new territories and in growth and established sectors, including laser, electronics, 3D printing and additive manufacturing, ink printing, mechanical engineering, dental, medical and pharmaceutical. This collaboration is delivering technology innovations which will further extend our market leadership in portable fume and dust extraction.”

Recognition of this closer relationship is expressed through the new Donaldson BOFA global brand, and the merger of BOFA International Ltd. and BOFA Americas Inc. into Donaldson Filtration (GB) Ltd. and Donaldson Company Inc.

Donaldson BOFA, with offices in the U.K., U.S., and Germany, is eyeing growing market opportunities tied to the parent company’s presence in more than 40 countries, access to over 100 technical laboratories and an R&D spend standing at more than $78 million.

With this resource, Donaldson BOFA is able to test new materials and processes more cost effectively and anticipates potential reductions in the time to market of new products and system evolutions.

Although Donaldson BOFA products are already sold to customers in 120 countries around the world, this closer alignment opens up new market opportunities for the business across a broader range of industries and applications.