Rush LaSelle Appointed AddUp CEO North America

AddUp has appointed Rush LaSelle CEO of its North American operations. LaSelle most recently worked at Jabil and has over 25 years’ experience working with rapidly advancing manufacturing systems.

According to the company, he has worked to expand the industrial reach of production technologies in the robotics, additive and manufacturing industries, holding leadership roles with companies such as FANUC, Adept Technology and Jabil. LaSelle is tasked with facilitating the company’s growth in North America, leveraging AddUp’s metal additive solutions to enable companies to reach their unique business objectives.

“LaSelle brings with him a powerful commitment to business transformation,” says Frank Moreau, AddUp President. “His strong leadership coupled with a passion for digital manufacturing will fuel our next stage of growth in North America.”

AddUp says its mission is to industrialize metal additive manufacturing (AM). “AddUp’s commitment to safer, cleaner and more efficient manufacturing provides a foundation from which its customers can achieve the promise of digital manufacturing,” LaSelle says. “By delivering positive manufacturing outcomes using factory proven systems, AddUp is positioned to assist OEMs, especially those in regulated markets, to participate in the billion-dollar metal additive manufacturing industry.”

AddUp, a joint venture created by Michelin and Fives, is a global metal AM OEM and service provider of powder bed fusion (PBF) and directed energy deposition (DED) technologies. The AddUp group also offers part production, point-of-care production, metal AM consulting services, AM training and design for AM.

AddUp is headquartered in Cébazat, France, with its North American subsidiary based in Cincinnati, Ohio. The company operates a fleet of nearly 50 machines spread across five sites in Europe. These production facilities also provide postprocessing treatment, including stress relief, heat treatment, machining, finishing and quality control (EN9001, ISO 9001, ISO 14001).

AddUp Inc., the North American subsidiary, has recently undergone a renovation to its 20,000-square-foot facility in Cincinnati, Ohio. This production facility is equipped with a dedicated AM workspace, including six PBF and two DED machines, metallurgical lab, applications training facility, postprocess machining department and quality control (ITAR, AS 9100, ISO 9001, ISO 13485). This production facility and technical services center provides metal AM printing services and support for AddUp’s U.S. customers in the aerospace defense, medical and tooling industries.