Nick Estock Appointed Deputy CEO for AddUp North America.

Nick Estock, who has been with AddUp since 2021, recently stepped into the role of deputy chief executive officer, succeeding Rush LaSelle as the leader in North America. Estock has more than 15 years of experience in the manufacturing industry and across multiple additive technologies.

AddUp says Estock has a visionary approach and a relentless commitment to driving customer success and embracing cutting-edge technologies.

“I am honored to take the role of deputy CEO for AddUp North America. Additive technology is not just a profession for me it is a passion that drives me to push the boundaries of what's possible,” Estock says. “I am proud to be at the forefront of this technology built on the 200-plus years of industrial experience of Michelin and Fives. I feel privileged to lead our team in Cincinnati. I have witnessed this group deliver time and time again real industrial solutions to our customers’ most difficult challenges and I look forward to fostering our customer-first culture.”

The company says Estock understands the hurdles customers face bringing products to market. With a background in design, product development and new product introduction, Estock found success early on in his career with companies like GE Additive, Case New Holland and BAE Systems. Prior to joining AddUp, Estock held several leadership roles within GE Additive, culminating in serving as the program leader for its metal binder jet development where he oversaw the first production parts off the company’s binder jet platform.

“Nick brings with him a deep and intimate understanding of our customers’ unique challenges for the U.S. Market,” says Julien Marcilly, AddUp CEO. "His passion for manufacturing excellence and dedication to customer satisfaction align seamlessly with the company's core values, setting the stage for an exciting chapter of growth and innovation.”

AddUp Inc. is the North American subsidiary for global metal additive manufacturing OEM AddUp. The AddUp Solution Center is the AM facility AddUp Inc. operates out in Cincinnati, Ohio. This 20,000-square-foot digital manufacturing facility is not only a demonstration facility but also provides metal AM printing services, POC production, AM consulting services and training for U.S. customers in the aerospace, defense, medical and tooling industries.

In addition to being certified to ISO 9001 and AS9100, the AddUp Solution Center is the only AddUp facility with ISO 13485 certification which is applicable to suppliers of medical device components. The company says this emphasizes its commitment to the medical sector and strategic plan to be a credible support partner and supplier to manufacturers in the medical industry. Estock was instrumental in instituting the AddUp Medical Advisory Board last year to further support this strategic initiative.